Hong Kong has long been known for its vibrant neon signs and glowing street scenes, which have earned it the title of the "Pearl of the Orient" and made it a popular destination for tourists. However, many characteristic shop signs in Hong Kong have disappeared over the years due to rapid urban development and tightening signage regulations.

The book provides a comprehensive study of Hong Kong's signs, taking a historical, socio-cultural, and contextual approach. It examines the unique visual aesthetics and design of neon signs, as well as the craftsmanship that goes into creating them. It also explores the relationship between neon signs and consumer culture, as well as their role in shaping the Hong Kong streetscape. The book is a valuable resource for researchers, scholars, and designers interested in the city's visual culture.

Beyond its value as a visual and cultural resource, the book also offers valuable insights for designers, artists, and urban planners. Its focus on the craftsmanship and design of Hong Kong's neon signs provides valuable inspiration for incorporating traditional techniques into contemporary work, and its examination of the relationship between art and culture offers a deeper understanding of the role that design plays in shaping society.