Fading Neon Lights: An Archive of Hong Kong’s Visual Culture
Suspended above us with intricate patterns and flamboyant colours, the neon signs of Hong Kong easily guide us to local businesses, Chinese restaurants, bars, and department stores. Apart from marketing and advertising, these neon signs actually convey much more — and mean much more to those who view the signs as a part of their home.
This book documents Hong Kong’s neon signs whilst taking on a historical, socio-cultural, and contextual study of visual culture around the city. It explores the inter-related components of neon signs, including each sign’s unique visual aesthetic and design, the history of craftsmanship and training, and how the streetscape relates to Hong Kong’s consumer culture. With an underlying theme of photographic conservation and an array of vibrant images, the author brings the everyday signage of Hong Kong to life.
Author
Brian Sze-hang Kwok
ISBN
9789629375928
Publishing/Printing Date
2023-03-10
Type
Publisher
Category
Social Sciences
City University of Hong Kong Press
Type of Company
Publisher
Contact
Company Business/Copyright Contact Name
Amy Kwok
Title
Assistant Manager (Marketing and Public Relations)
Contact mail
Contact Number
(852) 34425375
Fax
(852) 27793071
Company Address
City University of Hong Kong , Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong
Company Website
www.cityu.edu.hk/upress